Redirects

A redirect sends visitors from one address to another. For example, if you moved a page, a redirect makes the old link still work by sending people to the new page.

Redirects are the easiest kind of rule.

When to use a redirect

• You moved or renamed a page and don’t want old links to break.
• You want www.example.com and example.com to land on the same place.
• You want everyone on http:// to switch to the secure https://.
• You’re running a short link that should point somewhere else.

Create a redirect

1. Go to Rules → Add Rule → Redirect.
2. Set the When (which address to match). For example:
   • /old-page to match a single old page.
3. Set the Then (where to send the visitor). For example:
   • https://example.com/new-page.
4. Pick the redirect type (see below).
5. Save.

Temporary vs. permanent

When you make a redirect, you choose how “final” it is:

• Permanent (301): The page has moved for good. Use this when you’ve permanently changed an address. Search engines update their links.
• Temporary (302): The change is just for now. Use this for short-term redirects, like during a sale or maintenance.

Tip

If you’re not sure, use temporary while testing. Switch to permanent once you’re happy it works.

Common examples

Force the secure site (http → https):

• When: any http:// request
• Then: the same address on https://
• Type: Permanent

Send www to the plain domain:

• When: www.example.com
• Then: example.com
• Type: Permanent

Old page to new page:

• When: /about-us
• Then: /about
• Type: Permanent

Common questions

My redirect loops forever / shows an error. This usually means the When and the Then point at each other. Make sure the destination doesn’t also match the condition.

I changed a redirect but still see the old behavior. Browsers remember permanent redirects. Try a private/incognito window to test, or clear your browser history.